Best Practices, Customer Circle, Digital Subscriptions, Paid Content, Paywalls, Single Sign-on, Uncategorized

Easy Way for Publishers reaching their B2B target group with Company Subscriptions

29 Jan, 2021 - 2 minutes read
Easy Way for Publishers reaching their B2B target group with Company Subscriptions

How publishers expand their target group through company subscriptions

With CeleraOne Atoms, publishers can offer company subscriptions for their digital newspapers and magazines as collective licenses. That makes it possible to meet the information needs in companies, schools, universities, libraries, and other organizations.

With CeleraOne Atoms, subscription and access rights can be acquired and used for several users at once. Organizations can assign these to employees so that each user can use their account.

Organizations can access the digital premium content of publishers as ePaper, in the usual layout on the website or in news apps. We support news apps for iOS, Android, and Windows.

Organizations can see in an overview how many access rights they already have granted to employees and how many are still available. Besides, access rights can be reassigned and also be returned and redistributed.

New users get access rights via the SSO ID. Accordingly, the transfer is only possible to registered users. Publishers can use their own SSO or the CeleraOne Single Sign-on.

Without the option of a company subscription feature, either all employees would have to use the same login, or each employee would have to make a purchase themselves. The former would not be practical for the publisher when it comes to personalization. The latter would be very time-consuming and unhandy for the company if you want to negotiate a volume discount. 

With company subscriptions, publishers achieve further scaling effects in addition to their B2C target group. With the CeleraOne Atoms feature, trade magazines can now integrate their B2B target group into their ePaper, online magazine, or app in addition to print and keep them up to date. And in addition to special conditions, collective monthly billing and debiting are possible.

Expand your target group through company subscriptions with the CeleraOne Atoms feature and request a demo now!

If you want to find out more, please contact us.

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