CeleraOne joins forces with netID Log-in-Alliance
CeleraOne has joined forces with the European netID Foundation and has been a partner of the Log-in-Alliance since September 2020.
As part of the partnership with netID, we offer an effortless log-in solution within the European data protection standards. CeleraOne customers have the possibility to integrate the netID log-in with a few clicks.
In this article, you will learn more about which solution Log-in-Alliances provide. Find out which advantages arise with the netID log-in solution in general for publishers and their readers and especially for CeleraOne customers.
Which solution do the Log-in-Alliances offer?
As an example of a Log-in-Alliance alongside the European netID Foundation is the Swiss Digital Alliance. Here, Swiss media companies have come together to establish a standard log-in based on data protection guidelines. Readers only have to register once and have access to all Swiss online publications that are participating. Also, it offers publishers the opportunity to show readers fitting content and advertising based on their interests.
Log-in-Alliances allow publishers to continue to access data and profiles of users without third-party cookies. That also means undoubtedly being independent of large corporations such as Facebook and Google, which generate the lion’s share of the advertising budget and have dominated the market so far. In addition to a simplified log-in solution for readers, this is a particular advantage for publishers. Log-in-Alliances, therefore, offer an alternative to Facebook and Co. but also a solution for publishers and advertisers to continue to provide relevant content after the end of the third-party cookie era.
Which advantages do publishers and their readers get from a netID log-in?
The European NetID Foundation is a foundation merged from account providers such as web.de, gmx.de, ProSiebenSat.1, and the Mediagroup RTL. It has now numerous publishers and smaller companies as partners. The European NetID Foundation has been offering the free single sign-on netID since November 2018.
They created the cross-industry-log-in netID within European data protection standards. NetID thus represents a European alternative to other log-in options, such as from Facebook or Google.
So far, publishing houses such as Ippen Digital, represented by around 50 websites such as Merkur.de and tz.de, Süddeutsche Zeitung, the SPIEGEL Group, and Gruner + Jahr partner with the European NetID Foundation.
There are already more than 38 million active netID accounts.
With a netID account, users can log into the websites of netID partners without having to create another account or a new password. It makes the registration and log-in processes quick and easy.
With netID, users retain sovereignty over their data. They can organize their consent to the use of offers from the netID partners transparently and in compliance with data protection regulations in their individual netID Privacy Center.
netID enables publishers to collect more precise data, such as verified e-mail addresses of users. So publishers can continue to address their readers on a user-specific basis.
What are the advantages for CeleraOne customers?
CeleraOne has integrated netID. That means that CeleraOne, as a single sign-on provider, provides publishers with the OpenID integration they need.
On the one hand, publishers do not need their interface or create flows, regardless of the used log-in. Publishers can implement netID or other social log-ins without any effort. GDPR compliance is also guaranteed.
On the other hand, CeleraOne ensures that all data that publishers receive from netID or additional log-ins are consistent and just as complete as from their own SSO.
CeleraOne enables publishers to automatically query significant user data, such as opt-ins, in addition to the log-in data from netID. In this way, it is possible to create a seamless and coherent database for publishers to personalize their content and offers.