Best Practices, Customer Circle, Digital Subscriptions, Paid Content, Paywalls, Single Sign-on, Uncategorized

Benefits of smart Paywalls

10 Jun, 2020 - 3 minutes read
Benefits of smart Paywalls

Most publishers are already using paywalls to diversify their revenues. Digital subscriptions are becoming more and more notable in the mix, as advertising revenue and print subscriptions are declining. For publishers, the use of paywalls is a crucial factor in converting readers to subscribers. However, there is a big difference between a simple paywall, that appears equally for all readers, and an intelligent paywall. In this post, we give you an overview of the benefits of smart paywalls.

How to successfully convert readers into subscribers with smart paywalls

As with any product sales strategy, to ask users directly to buy is not enough. Readers need to understand the value of the product. Readers need to understand the value of the product.

Therefore, publishers should not put all content behind a payment barrier and wait for readers to buy a subscription immediately. After all, readers could previously access all content for free.

The path from a reader to potential and then a loyal subscriber is through building a direct relationship with the reader. Personalized communication, offers, and reading recommendations are crucial for a successful paywall strategy and to enable the development of readers into subscribers.

What is the definition of a smart paywall?

In contrast to non-distinctive payment barriers, smart paywalls align at individual readers and enable publishers to build a relationship with them through personalized communication. Smart paywalls know where the reader is on the customer journey and whether the reader is ready to subscribe. Readers see the right offer then at the right time.

The benefit of smart paywalls over access barriers, which target all readers with the same message, is obvious: personalization and the further development of readers into potential subscribers.

We summarize the benefits of smart paywalls for publishers in this infographic:

Infografic for benefits of smart paywalls

The most important factor in a paywall strategy is to establish a direct relationship with your readers. Personalized offers, communication, and recommendations are key for a successful paywall strategy which develops readers into subscribers.

Smart paywalls support publishers in personalization and enable you to display the right offers when the reader is ready for a subscription.

Start engaging your readers and develop them into subscribers now!

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